Smart Marketing: Blank Business Cards
Michalis 'BIG Mike' Kotzakolios


Defined Tag: Blank Business Cards.

"We live in a cynical world and we work in a business of tough competitors." Tom Cruise.... Jerry Maguire (movie)

On a daily basis, keep this thought in mind: Every person you or your employees meet is a potential client! Therefore, having blank business cards on hand is a must for every company. At work, when a new employee is hired, using software programs such as Microsoft Word, WordPerfect or Microsoft Publisher, you can simply insert the company's logo on these business cards and personalize them. That way the employee has a serviceable business card until new cards are ordered from a printing company.

Business cards are your single most important marketing tool. Spending that extra buck to have them look highly professional is well worth the expense. You can also create different business cards emphasizing specific services for your business. For instance, if you are a designer, to make your business cards stand out, have them printed on colored or glossy paper instead of the standard white stock. You may also want your business cards printed on extra-thick or laminated stock, so they are heavier and durable than most. If you have a good laser or inkjet printer, you can make your own business cards. Your local office supply store will have sheets of blank business cards. Using a word processing program, you can help find directions for making business cards under the Help tab.

Blank business cards work both ways. For example, you meet a great new prospect at a networking function. You ask for his/her business card, but they ran out of cards, or forget them, or are having new cards printed up. You could give them your card and hope they follow up with their contact information, but that puts the burden on them. Carl Icahn once said, "In life and business, there are two cardinal sins. The first is to act precipitously without thought and the second is to not act at all." The answer to this dilemma is to carry blank business cards. You can procure a sheet of blank business cards and break them apart without printing on them or you can print blank forms with lines for name, phone, address, e-mail, printed on the card.

BIG Mike is a well known author, developer and Adsense expert as well as the owner of Niche Maniacs - a unique Adsense Marketing System designed to build long-term passive income streams from Adsense, YPN, Chitika and other PPC services.